Marc Morin
Art Director | Graphic Designer
Uber Hawaii Travels
Spec Work
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In today's world, brands and consumers are looking for personal experiences. People enjoy everything more when it is personal and they are loyal to brands who will improve their everyday lives and memorable life moments like a vacation trip.
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I create a partnership with Hawaii and Uber to create a stronger connection between customers and Uber when traveling.
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Uber's experience becomes personalized when you have a specific driver drive you around for your entire trip. I created an extension for the Uber app for different travelers who are visiting Hawaii. Some of the features include the selection of different types of travelers, which then allows the app gives suggestions that suit that type of traveler to give you best traveling experience both in the uber and beyond the vehicle.
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Beyond that, here is also a website and bus kiosk touch screen module that allows for people to get a view into Hawaii which includes some features like a 360 interactive video.
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My Role
Strategy, Art Direction, Sub Logo Design, Copywriter, Graphic Designer, UI/UX Designer, Creative Director
(Screen 2)The Icon brings you to this screen where the tourist chooses what type of traveler they want to be. {hold on a circle and a short description pops up}
(screen 3) When you choose the type of traveler you want to be, it brings you to this screen. These are recommendations for the type of traveler you chose. You can choose from different categories of what you want to do. (Screen 4) you have a personal Uber driver that brings you everywhere. You can change the driver if you want to. you can choose a car any size, off-road or off-road, it is your choice for the same price.
Web component for Hawaii tourists
When you click "Islands" in navigation bar, it brings you to this page where you can see all the islands of Hawaii
Once you choose an island, you learn more about that island with a quick overview of the island.
When scrolled further, you get to see a gallery of highlights of places to see in that island and events.
(Screen 1) home screen with animated images and a "discover Hawaii" button (screen 2) When this button is clicked, you get a map of Hawaii and you can choose which island you want to visit
(Screen 3) Once an island is chosen, you get to see some different highlights about the island. (screen 4) After choosing a location, along with a short description you get to see a 360 video making it interactive.
