Turnstyle

Spec Work

Turnstyle is an Underground food mall and market located at the 59th street Columbus circle at a train station. As a class project, I decided to target "on the go" middle class working people. Turnstyle allows people to grab a hat on a bad hair day, get a pair of headphones for the noisy train ride or event buy a gift for your spouse when you realized last minute that it's your anniversary. I created 3 subway poster ads and 3 TV spots that accommodate each subway ad.

Roles

Marc Morin: Strategy, Art Direction, Branding+Logo Design, Graphic Designer

Deanna King: Copywriter, Strategy, Art Direction

Back

Subway ad 1: Bad hair day to Hat hair day

subway ad 2: Anniversary saver

subway ad 3: From MTA to Meek Mill

TV spot 1: Bad hair day to Hat hair day

TV spot 2: Anniversary saver

TV spot 3: From MTA to Meek Mill