​Through the lens of the DDB rebrand, you will see the breath of work i've done during my time at DDB from creating social assets, branding, web design, swag, video, motion graphics, decks and several other business collateral.

 

When I joined, the DDB (Doyle Dane Bernbach) branding had become overcomplicated and inconsistent, with a heavy reliance on bright color usage and scattered design elements that diluted its iconic identity. We Refocused on simplifying and modernizing the system by elevating the DDB logo and core palette, using the “B” as a defining portal, and introducing intentional, subtle accents to create a look that is simple, stylish, cool, iconic, and easy to use.

 

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Roles

Design Lead: Mitch Horton
Graphic Designer: Marc Morin, Arun Kumar, Sarah Wasley, Nate Blowers.